Social Media Simplified: Content Ideas for Small Businesses

People love seeing the process behind the product.
Whether it’s prepping a shipment, sketching an idea, or setting up your workspace, sharing even a glimpse can build trust and humanise your brand.

Try this: Snap a photo of your work-in-progress and share one thought about what makes this moment meaningful.

Think about the FAQs you hear all the time — then turn them into posts.
Answer simply, helpfully, and in your tone of voice. Bonus points if you can do it with personality.

Try this: “Ever wonder how we decide what to post on social? Here’s our take…”

Finished a project? Hit a milestone? Got great feedback from a customer?
Let people celebrate with you — it builds momentum and reminds them you’re making real things happen.

Try this: “One of our recent highlights…” (then show or tell).

Is there a quote, photo, or story that recently moved you? Something that reminded you why you do what you do?

Try this: Post a photo and write a short caption on how it connects to your work or values.

Don’t assume everyone has seen your about page.
Every few months, reintroduce your brand in a way that reminds people who you are, what you do — and most importantly, why.

Try this: “If you’re new here…” or “Here’s why I started this thing in the first place…”

You don’t need to post every day.
You don’t need a fancy strategy or perfect graphics.

You just need to show up as yourself — with a little consistency and a lot of heart.

If that still feels like a lot to manage, you’re not alone.
This is exactly the kind of thing I help people with every day.

The goal isn’t to be everywhere — it’s to be somewhere that feels right, with content that feels honest. That’s where connection happens.